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How a Schott Motorcycle Jacket is made - BRANDMADE.TV

Published on Dec 14, 2015 501,686 views

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For just over 100 years the Schott company has been making coats. In the early days The Schott brothers were making raincoats in the basement of their lower east side tenement, but by WWII they were making bomber jackets for the US Air Force. Later the military style spread to all branches of the military and law enforcement. So by the time Marlon Brando need a jacket for The Wild One in 1953 there was no other choice but the Perfecto. To this day, Schott NYC is still owned and run by the 3rd and 4th generation of the Schott family. And the manufacturing hasn't gone far either - now being made in Union, New Jersey, just across the river from Schott's main business office in New York City. We went there to learn how a Schott Motorcycle Jacket is made!

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How a Schott Perfecto is made - the ultimate motorcycle jacket.

The label for bad boys everywhere is black leather motorcycle jacket. The legend started when Marlon Brando wore the Schott Perfecto motorcycle jacket in the movie “The Wild One”. After the movies release the Perfecto, the first jacket designed with the rider in mind, was banned from schools and became the marker for every teen rebel. Since then the jacket has been adopted by heroes like Joey Ramone, Bruce Springsteen and Jay Z proving it is still the jacket of choice for cool.

For just over 100 years the Schott company has been making coats. It wasn't all cool and leather. In the early days The Schott brothers were making raincoats in the basement of their lower east side tenement. But their business grew and grew, and by WWII they were making bomber jackets for the US Air Force. Later the military style spread to all branches of the military and law enforcement. So by the time Marlon Brando need a jacket for The Wild One in 1953 there really was no other choice but the Perfecto. To this day, the apple hasn't dropped far from the tree. Schott NYC is still owned and run by the 3rd and 4th generation of the Schott family. And the manufacturing has gone far either - now being made in Union, New Jersey, just across the river from Schott's main business office in New York City.

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How a Schott Motorcycle Jacket is made - BrandmadeTV

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Comments
  • summerdying111
    summerdying111 Год назад I can't believe they showed Jay Z as a bad boy. He's a millionaire cry baby that never wore a perfecto. Wtf? Who put this video together?
  • DemonOfTheWest88
    DemonOfTheWest88 10 месяцев назад summerdying111 exactly !! can't agree with u more .... he is ugly af , smfh washed up old motherfucker who thinks he is still cool like the young peeps , all the clothes he wear he ruins the brand ... only reason beyonce is with him cause of his wealth , NOT his looks
  • Coco Kane
    Coco Kane 6 месяцев назад @DemonOfTheWest88 nah bro they were married when she was making money too
  • Coco Kane
    Coco Kane 6 месяцев назад What did hov ever do to you man? Did he be too successful for your taste?
  • Dejan Antic
    Dejan Antic 5 месяцев назад What about Bruce Springsteen? lol
  • lifeispain
    lifeispain 5 месяцев назад That's not even a perfecto in the video let alone a Schott. Jay-Z's wearing a Rick Owens jacket.
  • Caleb Gallegos
    Caleb Gallegos 3 месяца назад Jay Z shot his own brother and sold his mother crack. Im pretty sure we can agree he was a "bad boy". But let his success infuriate you, go ahead
  • Ty fly sexy shit
    Ty fly sexy shit 2 месяца назад @Caleb Gallegos right lol
  • 19 66
    19 66 Неделю назад Jay-Z grew up in the Marcy Houses in Brooklyn and became a millionaire. Are you really that naive? Or just blinded by envy?
  • EJShelby
    EJShelby 2 года назад J Z is not even wearing a perfecto, he's wearing a garbage bag ok
  • Disinf3ctant
    Disinf3ctant Год назад I thought it didn't look like Schott. Its from Rick Owens
  • Maso24k
    Maso24k Год назад It's a rick Owens motor jacket
  • CorkKNIFE
    CorkKNIFE Год назад Good to hear!
  • jay rob
    jay rob 11 месяцев назад EJShelby fucking made me laugh dude
  • DemonOfTheWest88
    DemonOfTheWest88 10 месяцев назад lmaooo 🤣 ... GayZ looks bad in everything , he is ugly and old
  • Mein_Kunt
    Mein_Kunt 9 месяцев назад EJShelby he is culturally appropriating white culture
  • Kam3man
    Kam3man 9 месяцев назад TheBiggerSelf lmao
  • Wuts Gud
    Wuts Gud 8 месяцев назад Ha true
  • Dedicated Spartan
    Dedicated Spartan 7 месяцев назад EJShelby LOL.
  • Kabir Portillo
    Kabir Portillo 6 месяцев назад TheBiggerSelf I agree ..
  • Shots
    Shots 5 месяцев назад disrespecting rick owens..
  • anphet_LOGIC SOM
    anphet_LOGIC SOM 1 месяц назад R. Owens? Who is that garbage man?
  • dante love
    dante love 10 месяцев назад Complaining about how expensive these jackets are? There is a lot of work on them, these jackets probably will last you decades, but go head buy your fake made in china with led for 80 bucks
  • Paul Costello
    Paul Costello 2 месяца назад dante love less*
  • C G
    C G 1 месяц назад Do you know how much?
  • NaBil Evanescence Fan
    NaBil Evanescence Fan 1 месяц назад Dude not every one have money to buy a real Leather Jacket
  • Isaac
    Isaac Год назад "Hallmark of a true rebel." Shows JayZ.
  • CorkKNIFE
    CorkKNIFE Год назад LOL, I know right.
  • josue montejano
    josue montejano 1 месяц назад Isaac jay z sold crack cocaine growing up allegedly stabbed someone and grew up in the streets
  • TJ
    TJ 6 месяцев назад lol "celebrity bad boys" shows a picture of Jay z I can't stop laughing! xD
  • Burebista
    Burebista 3 месяца назад jay stabbed a dude in the studio once, i think he qualifies
  • KathVoldsby
    KathVoldsby 2 года назад I have a Schott Perfecto 613 from the early 60's, and even after all those years, it still feels and looks incredible.
  • AllstateIts Inyourhands
    AllstateIts Inyourhands Год назад your so cool.....
  • Alex carpenter
    Alex carpenter Год назад Can you even afford one?
  • ryan timony
    ryan timony Год назад I got one from the late 60s!
  • LuckyStarZ
    LuckyStarZ 2 года назад negan brought me here
  • Jado Crawler
    Jado Crawler 2 года назад Steven Nguyen Me 2 ^^
  • BRANDMADE.TV
    BRANDMADE.TV 2 года назад RIP Glenn
  • Beta TWD
    Beta TWD Год назад LuckyStarZ Hell yeah thanks
  • Chowbizful
    Chowbizful Год назад Mad Max brought me here
  • Prometheus
    Prometheus Год назад me to
  • TURNER DIARIES 14/88
    TURNER DIARIES 14/88 Год назад My mom made me watch it hahaha
  • Giovanni Loera
    Giovanni Loera Год назад poser
  • Kajal Shah
    Kajal Shah 11 месяцев назад LuckyStarZ ii
  • Diego Claudio Sergio
    Diego Claudio Sergio 11 месяцев назад the terminator, noobs
  • Captain Ahab
    Captain Ahab 11 месяцев назад LuckyStarZ please have an original thought.
  • Larry Whaley
    Larry Whaley 4 месяца назад I am Negan.
  • Arthur Morgan
    Arthur Morgan 1 месяц назад His jacket definitely isn’t as expensive as these.
  • Snack Guy
    Snack Guy 2 года назад wtf is jay z wearing lol
  • Ann Allen
    Ann Allen Год назад Bill beet
  • DemonOfTheWest88
    DemonOfTheWest88 10 месяцев назад Snack Guy beats me , rick owens , but hey he is whack ... dude is soo ugly , his daughter came out looking like him
  • Martin Brody
    Martin Brody 5 месяцев назад It sure as shit isn't a Perfecto, I can tell you that much!
  • I'm in a Sams car
    I'm in a Sams car 2 года назад 4:26 thank me later
  • Edgar S. Enriquez
    Edgar S. Enriquez 2 года назад I'm in a Sams car gay boy
  • Edgar S. Enriquez
    Edgar S. Enriquez 2 года назад Lmao fuxking creep
  • Kinky Sex Makes The World Go 'Round
    Kinky Sex Makes The World Go 'Round Год назад I'm in a Sams car theres my sensr of humour XD
  • dba8y
    dba8y Год назад Edgar S. Enriquez ต
  • Javier Morantes
    Javier Morantes Год назад Lmfaooo
  • Soft Silence
    Soft Silence Год назад I'm in a Sams car Thats what she said
  • Arzoo Othwal
    Arzoo Othwal 6 месяцев назад What?
  • Martin Brody
    Martin Brody 5 месяцев назад Well, how else do you think they condition the leather to make it so soft? :)
  • W Radford
    W Radford 5 месяцев назад THAT'S WHAT SHE SAID!!!
  • Daauwe Van huizen
    Daauwe Van huizen 2 месяца назад We're gonna come into this hole......
  • John Doe
    John Doe 11 месяцев назад Made by Latinos in the U.S.A.
  • Terry Hesticles
    Terry Hesticles 9 месяцев назад Should be printed on the label....
  • Clifford S
    Clifford S 2 месяца назад You know what they call themselves?.......Americans...........Unlike you confused Liberal Pukes
  • Josh
    Josh 2 месяца назад Yea. Hard working honest Latinos. I’ll take two..
  • Dario MD
    Dario MD Неделю назад LATINS
  • Alistair Green
    Alistair Green 4 дня назад How American.
  • Nate Nakao
    Nate Nakao 3 года назад I own a Schott Perfecto 118, and it's my favorite jacket. I've had it for just under a year now, after buying it brand new, and it's still a bit stiff, but it's definitely softened up quite a bit since I first bought it. I love it and will wear it for decades before passing it on to my future son, if I ever have one.
  • BRANDMADE.TV
    BRANDMADE.TV 3 года назад +Nate Nakao We LOVE this story!
  • TURNER DIARIES 14/88
    TURNER DIARIES 14/88 Год назад Nate Nakao Nate I'm on a fixed income do I've got to count my pennies I just got a street bob & got rid of my old riding leather so from your remark you would buy it again no second thoughts thank you for your reply have a great day Danny A.K.A MUSHROOM
  • Dutch Van Der Linde
    Dutch Van Der Linde Год назад Nate Nakao, how does it feel to pay $780 for a jacket?
  • audoir
    audoir 5 месяцев назад im pretty sure he feels g8 about it.YSL jacket cost more
  • HANKY BOSTIK
    HANKY BOSTIK 5 месяцев назад Fanx chink
  • Josh
    Josh 4 месяца назад Dutch Van Der Linde Probably a lot better than spending $1000 on an iPhone!
  • Hawaiian Hunk
    Hawaiian Hunk 2 месяца назад Dutch Van Der Linde only $780 for this jacket? That’s not bad at all for something like this I thought it’d be a lot more
  • Arthur Morgan
    Arthur Morgan 1 месяц назад You should name your son negan and have him play baseball.
  • Ricardo Perez Leon
    Ricardo Perez Leon Год назад Jay z look look awfull
  • Love and Hurt
    Love and Hurt Год назад Ricardo Perez Leon You call?
  • DemonOfTheWest88
    DemonOfTheWest88 10 месяцев назад Ricardo Perez Leon right ?! all the brands he wear he ruins them , he is ugly , old and washed up
  • Everett Glenn
    Everett Glenn 2 года назад That seamstress was so cute! Hahaha
  • Dante Giello
    Dante Giello 2 года назад Everett Glenn. Margarita?
  • amvc
    amvc Год назад omg yeah <333 3:35
  • MrFireDragon
    MrFireDragon 2 года назад That is a beauty
  • Dmitriy Ka
    Dmitriy Ka 5 месяцев назад Terminator 2 !!! The best.
  • wilsocn
    wilsocn 2 года назад At these prices they aren't being marketed to the motorcycle riding crowd anymore. This is full blown hipster territory.
  • Dirty Water
    Dirty Water 2 года назад you couldn't be more wrong. please go kill yourself. Your statement doesn't even make sense. Hipsters wouldn't drop $700+ on a jacket
  • wilsocn
    wilsocn 2 года назад +Dirty Water sounds like something a triggered millennial hipster would say. You guys blow more money on useless stuff than anyone I have ever seen.
  • Dirty Water
    Dirty Water 2 года назад @wilsocn What do you care what other people spend their money on?
  • Ben Mak
    Ben Mak Год назад Only hipsters wear unarmored leather jackets for motorcycle riding.
  • CorkKNIFE
    CorkKNIFE Год назад They cost the same they did as when they came out. About 100 hours of work at minimum wage.
  • brwi1
    brwi1 Год назад Go be poor somewhere else
  • CorkKNIFE
    CorkKNIFE Год назад Ben M, it's 2018 get on with the program https://www.youtube.com/watch?v=wq3aDaLqeb4
  • Samuel Baird
    Samuel Baird Год назад I don't think you understand the labor that goes into a jacket like this and the price of good leather. Much cheaper and you're getting a sweatshop jacket.
  • Terry Hesticles
    Terry Hesticles 9 месяцев назад (изменено) Have....you seen some of the tacky, gaudy, outrageously priced garbage that "bikers" spend money on? If it's not bolt-on chrome garbage for the bike, it's HD branded crap that nobody else in their right mind would by. Hell, a motorcycle itself is one of the most absurd and useless expenses one can purchase. They aren't ever used as primary transportation, and are overpriced TOYS, so.....I'm gonna' say you're dead wrong here.
  • Mr. Blonde
    Mr. Blonde 7 месяцев назад I've seen hipsters wear more polo shirts than leather jackets. Biker jackets are very common among the Greasers and older bikers in my town.
  • Martin D
    Martin D 6 месяцев назад wilsocn Kill Bessy and sew your own.
  • MR David Motherfucking KING
    MR David Motherfucking KING 5 месяцев назад Ya i got lucky that i found a decent cheap one They are soo expensive
  • Daniel Diaz
    Daniel Diaz 4 месяца назад @Samuel Baird putting allot of work into something doesnt necessarily make it good. as a jacket? its very stylish not doubt about it. beautiful even. however, as a motorcycle jacket? it isnt so good. especially when compared to other motorcycle jackets in its price point. the whole point of wearing a motorcycle specific jacket is for the added safety. CE rated elbow, shoulder, back, and even sometimes chest armor. water resistance. ventilation. abrasion resistance. these are all things that should be in a good well rounded motorcycle jacket. which aside from maybe the abrasion resistance. this jacket fails on. they didnt even touch on the thickness of the cow hide so it might not actually even be that good in a slide.
  • Virgam
    Virgam 2 года назад I have a perfecto from germany. Looks great
  • Angrymonk 94
    Angrymonk 94 5 месяцев назад Keep in mind this jackets can outlive your age lol.
  • fedecasula
    fedecasula 3 года назад great video thank you
  • Meran Mohammed
    Meran Mohammed 2 года назад 11 HIDES!!!! WTF. And people are hating on canada goose using one coyote for the fur
  • Edward Armstrong
    Edward Armstrong 2 года назад I guess there's more liberals in Canada than in the US.
  • wilsjane
    wilsjane Год назад I think that people are less worried about cowhide, since it is a by-product of the meat industry, so no additional animals are killed.
  • jordans
    jordans Год назад wilsjane leather is an industry by itself
  • pj
    pj Год назад Ppl are hating on canada goose bcuz of the way They kill the coyotes
  • TURNER DIARIES 14/88
    TURNER DIARIES 14/88 Год назад Meran Mohammed no shit that is FUCKEN STUPID
  • CorkKNIFE
    CorkKNIFE Год назад Haters gonna hate. No reason needed.
  • varun009
    varun009 Год назад I don't understand the outrage over the use of fur. I understand that trapping can be cruel, but we've moved on from our primitive methods. Meanwhile, cows endure much harsher treatment under animal agriculture. What's the difference??
  • Map Wolf
    Map Wolf 9 месяцев назад Maybe because coyotes hold more sentimental value? As humans, we value certain animals over others. Like how we will spend millions or billions trying to save species like Monarch butterflies, even when they don't add much. Killing is coyote is basically like killing a canine. In other words, it's as sentimental as killing a dog just for its fur. (Even if you kill a coyote as humanely as possible without inflicting pain, it still isn't enough to justify the actions in most ethical cases.)
  • Robert Marshall
    Robert Marshall 5 месяцев назад the liberal anti-fur crowd know better than to mess with bikers, the rich fashion folks have body guards to keep the riff raff at a distance, so guess they all headed to Canada to whine.